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Writer's pictureTracy Graf

Prioritizing Your Project Stakeholders:

Updated: Jun 15, 2021

Great Project Management Requires Buy-in from Many Participants.


Learning how to engage the right people most effectively prevents project paralysis. Identifying who your key stakeholders are, what they care about, and how to gain their buy-in could be the difference between a successful completion or a stalled endeavor.


The Power/Interest Matrix Helps You Gain Insight About Your Priority Players


In every project, certain people wield most of the power. They may:

  • Hold the keys to the budget

  • Voice critical opinions that sway others

  • Create policies that impact your progress

Understanding how to prioritize your stakeholders can make or break your project.

Making a list of everyone involved in your project and evaluating how much impact they could have on your success is an important starting point for anyone leading a project.


Prioritizing stakeholders and customizing a communications strategy for them will help you connect with and engage them better - no matter the stakeholder’s role. Understanding how to interact with diverse audiences and personalities will allow you to spend your time wisely, on the right stakeholders, and make your next project run more smoothly.


Want to Delve Deeper into Stakeholder Communications?

Using the Power / Interest Matrix to categorize your project players, is just the first step in a four-step process to gain stakeholder buy-in thoroughly explored in Fuse’s Stakeholder Engagement workshop. You can gain three-months of project management experience in a matter of a few hours during this immersive learning experience.


Stakeholder Engagement is one of four workshops Fuse offers using Artificial Intelligence technology to simulate real-world workplace situations. Fuse is the sole U.S. distributor of these AI workshops, which our partners in the U.K. developed and have been utilized by progressive organizations all over the world.


Get a free 75-minute sample of the full workshop to determine if a private workshop in the future may be right for your team. Or attend to learn about getting accredited to facilitate the workshop yourself!


Register for Fuse's Tuesday, June 15 FREE sample workshop here: www.fusecomms.com/events/stakeholder-engagement.

Or request a private workshop sample for your group at the time of your choice.


Are you a coach, facilitator, or trainer? Might you want to learn to lead Stakeholder Engagement workshops? Contact Fuse - www.fusecomms.com - to learn more about becoming an accredited facilitator.


About Fuse - Igniting Communication

Fuse offers a variety of workshops focused on improving workplace communication skills in the areas of:

  • Inspirational Leadership

  • Team Collaboration

  • Partnership Development

Reach out to learn more about our virtual, in-classroom, or outdoor workshop delivery.




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